BÉIS Is Valued at $210M. Let’s Break Down Their Ads and Funnel.

Samsonite just bought an 85% stake in BÉIS, the travel brand founded by Shay Mitchell.

Oct 25 • Travis Jackson

The biggest marketing shift of the next two years (don't get lapped.)

Most brands are still paying creators flat fees. The smart ones are not.

Oct 5 • Travis Jackson

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Elite Marketers Train Like Athletes

There are two ways to get really good at marketing, and I try to do both:

Oct 4 • Travis Jackson

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September 2026

What Does a Media Buyer Do in 2026? (The 5 Levels)

A simple breakdown of what great media buyers actually do today.

Sep 6 • Travis Jackson

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August 2026

I Gave 5 AI Agents the Same Customer Research Project

A practical way to use AI for customer research without sacrificing accuracy.

Aug 28 • Travis Jackson

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July 2026

Ecommerce Brands Forgot the “E” in Ecommerce

The marketing industry’s obsession with creative isn’t wrong.

Jul 26 • Travis Jackson

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June 2026

Why some brands scale, and others don’t.

A 3-part framework used by the world’s best marketers.

Jun 20 • Travis Jackson

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